D’Annunzio and PR – Beachcombing’s Bizarre History Blog

Gabrielle d’Annunzio was one of the most ghastly men to have walked the earth and, yet, he was unquestionably a genius, ‘a talented shit’. He dominated Italy’s literary scene for a half a century and packed more into his lifetime than most of us would manage in ten: a random line from his biography ‘fell out of a window while high on cocaine after fondling his mistress’ sister’, or was it his sister’s mistress… d’Annunzio constantly played the spontaneous libertine, but really his life was – and of how many geniuses this is true – an act of lurid calculation. Particularly interesting was his use of the press to further his various dubious causes. An anecdote that is worth a thousand words is the fact that on arriving with his army in Fiume (the lost Italian town), he refused to enter before the camera crew had caught up. There are though other more dramatic examples.

In 1881 he tipped off the press that he had died. The passing of a talented young poet was much discussed and when he emerged…

Source: D’Annunzio and PR – Beachcombing’s Bizarre History Blog.

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