What, No Christmas Adverts about the trenches in 1915?

Sainsbury’s 2014 Christmas advert based on the first noel in the Flanders trenches has not been repeated this year despite the outrageous success it registered in 2014. This year, it’s ‘let’s ignore history and get back to basics’. Marks and Spencer’s Art of Christmas advert celebrates middle-class excess; John Lewis has produced a hear-tugging mini-story with a gift-ridden solution to loneliness. Asda promises glitter and traditional nonsense, Lidl offers a School of Christmas and Waitrose jazzes up Heston Blumenthal. [1] More pertinently, Sainsbury’s has abandoned the trenches in favour of a feline children’s book character called Mog. [2 ] The British Expeditionary Force has served its commercial purpose and can once more fade into history.

In 2014 the so-called 'christmas truce' in the trenches was the central feature of Sainsbury's campaign

The reason for the short-lived homage to the Western Front will not be analysed in our blind and biased media. Memories of Christmas 1915 are to be buried with the hundreds of thousands already sacrificed in a miserable war of attrition that…

Source: What, No Christmas Adverts about the trenches in 1915?

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2 thoughts on “What, No Christmas Adverts about the trenches in 1915?

  1. Another blistering article from FWWHH. As the centenary continues, it is important to keep alive the memories of the reality of this conflict, and not by selling chocolate bars for a major supermarket. Well done to the author, and to you, for the re-blog.
    Best wishes, Pete.

    Liked by 1 person

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