1920s Make-up & Cosmetics Pt. 2

TANNING

Following the lead of Coco Chanel and other fashion mavens, American women of the mid-1920s also stopped protecting their skin from the sun and instead gloried in deep bronze suntans. A winter tan, in particular, became a prestigious status symbol, indicating that the possessor had both the money and the time to vacation in sunny locations such as California, Florida, or even Italy. Those without much disposable income often had to settle for self-tanning liquids and powders that claimed to achieve the effect of a natural suntan. (1)

The London Sunbathing Society Members of The London Sunbathing Society pose for a photographer in the 1920s. The London Sunbathing Society Members of The London Sunbathing Society pose for a photographer in the 1920s.

Coty Ad, 1920s Coty Ad, 1920s

Not all women, however desired a dark skin. Some African-American women spent a great deal of time and money attempting to lighten their skin so it more closely resembled a white complexion. Hundreds of bleaching lotions and other whitening potions were…

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2 thoughts on “1920s Make-up & Cosmetics Pt. 2

  1. Pingback: Happy 105th Birthday Butterfly McQueen | Waldina

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